These prices can all be customized
While having a fixed price guide is a good marketing tactic, it's also not well suited to freelancing. So to make things easy, I charge $20 per hour.
(That's pretty cheap). However, I also realize that projects may require customized specialty work, such as page layout, training, or purchasing physical collateral, such as business cards, signs, posters, or flyers. Here is a general guide which is in line with what most printshops will charge.
|DES||Desktop Publishing Per Hour||$60.00|
|PHO||Photoshop Manipulation Per Hour ||$60.00|
|ART||Artwork creation / redrawing ||$75.0|
Desktop Publishing, or DTP is a catch all phrase for making things appear on paper. This manual has been ‘desktop published’ using a program called InDesign on a computer in my office. Nothing fancy but not something you can do with a wordprocessing program, unless you are an expert in that program.
It also entails bringing together graphics, and other visual elements, and being able to handle a wide variety of formats, from three fold brochure, to posters, to sales booth graphic displays, to Point Of Purchase signs.
Most photographic images that are used in any setting, be it desktop publishing, or signs and graphics need to be ‘tweaked’ in some way, altering the color, or cutting off borders that don’t need to be there (cropping) sometimes even erasing things that you don’t want in the picture. We can all look at the cover of Vogue and know that she’s been ‘photoshopped’. If your entire piece is in greyscales, it makes no sense to have the pictures in color, and if you are preparing something for a webpage, then the full detail of the picture doesn’t need to be there (resolution). In fact, with just about every different medium a picture or logo will go on, requires some amount of photo-manipulation. This is especially true for event photography, since most shots are candid, and contain elements that detract somehow from the focus of the picture.
ARTWORK CREATION AND RE-DRAWING
Artwork creation is just what it sounds like. When I create artwork, I use a program called Illustrator, which allows me to create one image that can be re sized up or down as much as needed, without losing any quality. This is quite different from a photograph. However, from this format - called ‘vector’ format, I can create any other type of format, for websites, for 2 or 4 color printing to signs and banners
This is mostly used for line drawings, and shapes, but can become quite complex. Many images can be turned into this format as well, so long as they are fairly simple.
Having worked in print shops for many years, I’m always approached with a project where the customer has some artwork - a logo, or diagram... but does not know where it came from. It’s just there on a piece of paper, or some object, and they need it turned into a format that can be re-used for other media.
This is very similar to artwork creation except that there is a ‘template’ to go by, and just about anything in print can be turned into the above type of artwork. Again, if it’s a photograph, that’s a different story. I am also approached by customers who have something they found on the internet, in low ‘resolution’ and need it larger, or transferred to another medium. These web pictures don’t look very good in print, as anyone who has printed out a webpage knows. This is another case of redrawing.
Hand Drawn artwork is another such case. If you have an image idea scribbled on a napkin, I can turn it into a professional looking graphic within only a short time, and in full color.
|WEB_FUL||Website – Full Site||$450-$4000|
|WEB_UPD||Website – Update Existing||Quote|
|WEB_MAN||Website – Maintenance per month||$30.00|
Anyone who has put together even a minimal website finds at some point there are options that just aren’t as easy as the advertisements say. The websites that make things the ‘easiest’ are usually the ones that give you the least real flexibility.
If you’ve had a website made, and the ‘webmaster’ has moved on, as often happens, and changes need to be made... finding the right person to dive in and make these changes will get you lots of offers... and leave many scratching their heads. Leave the head scratchers behind.
|WEB_HOS||Website -Hosting |
|WEB_SS||Website – Special Services|
|WEB_SEO||Website SEO Services |
A website has three components:
That is the .com, or .biz name. There are many places to get a website name and make it official. That does not mean you have a website, it just means you have the name reserved for a website. Usually you pay for the name every few years; it’s usually no more than $10 per year, if even that.
This is a computer, or computer based service that holds all the files, and provides the platform for the information you wish to call your site. The NAME must be attached to a ‘Hosting Service’ before any content can be added. Hosting prices vary wildly, from a few dollars a month, to thousands of dollars a month for a large corporate website.
This is what most people think of when they say ‘website’, it is the tangible text and images that show up on the computer or tv. In order to display this content, you must have a name and a host. The content can be developed without either of those, but it cannot be displayed to the world. Obviously before you choose a name, you will have the content thought out, so the two can be done independently of each other. Often people will purchase the Domain Name or Names that represent the content, then develop the content, once that is satisfactory, they purchase the hosting they want, and transfer the content from their home computer, or the website developers computer to that Host.
One can also purchase the name, and host together, and then start building the content right on the host, so others can help from a remote location. There is no ‘set’ sequence of doing things.
This is an oversimplification, but it gives you the idea of the process, and the parts that need to come together.
Writing the words, formatting them, and putting pictures with them are the core of creating a website. Anything beyond that is ‘special services’. Here are a few examples:
|• Online Slide Shows||• YouTube Videos||• Sound / Samples|
|• Interactivity||• Banner Ads||• Affiliate ad placement|
|• Landing Pages||• E-Mail Alerts||• Newsletters|
|• Forums||• Blogs||• Games|
...The list goes on.
|PHO_DAY||PhotoShoot per Day||$300.00|
|PHO_HDA||Photoshoot per Half Day||$150.00|
|PHO_HRS||Photoshoot per Hour||$75.00|
|PHO_PRO||Processing Fee per hour||$75.00|
A photoshoot usually consists of an outdoor event (no weddings, please) or a real estate property, whether interior or exterior. There is no extensive setup, in fact, it’s quite minimal. Photographers with a lot of gear, and an assistant will cost quite a bit more, so if this is a ‘high stakes’ event or product shot, I am probably not the person you want. My aim is to fill in that low cost yet high quality niche.
Just taking pictures is only part of the job. After that, the best pictures need to be picked out, some pictures that would otherwise be perfect may need something removed, or the lighting changed, picture straightened, or just cropped to highlight and center the main object of the picture.
Pictures that have been damaged or are just faded with time can be restored digitally, and I specialize in this. This is not a photoshoot service, but it is processing. Have some old black and whites you’d like colorized? Slides or Negatives you’d like turned into prints and put on CD? I do that.
When putting together a website, often pictures will need to be scanned, or processed in some way to be optimal for the website. This also comes under the ‘processing’ category. That is included below under Website Special Services, but if you need them for a website you are in the process of putting together, than it can be a separate item.